OUR STORY

ARTMISS OUR Journey

Era 1.0

Setting Sail for Dreams,

BreakingThrough as a Dark Horse

2003 birth of MAKE UP FOR LIFE.

2004 showed our first debut at the Guangzhou Beauty Expo.

2005 remembered the first international expansion of MAKE UP FORLIFE by launching counter sales in Saudi Arabia.

2007 is the year when MAKE UP FOR LlFE started its pioneeringprofessional training nationwide.

2008 marked the honor of the "Most Competitive Professional MakeupBrand of the Year" award.

2009 recorded our official entry to Europe, South America, the USA,and Mexico markets, establishing a sales network in over 40 countriesworldwide.

Setting Sail for Dreams,   BreakingThrough as a Dark Horse

Era 2.0

Professional Makeup New Launch

Professional Makeup New Launch

2011 MAKE UP FOR LIFE launched HD high-definition series. That same year“Asian Nude Makeup Guru” Makeup Artist Ce Song became the brandambassador, sparking a nude makeup trend.

2013 MAKE UP FOR LIFE released the Celebrity Custom Series-Energy Red.which became the top choice for makeup schools, artists, studios, andpersonal workshops. Notable products included the Hydrating InvisibleFoundation and the Ultra-Coverage Moisturizing Foundation.

2015 MAKE UP FOR LIFE participated in the 19th Dubai International BeautyExhibition and the 20th Hong Kong Asia-Pacific Beauty Expo. That same year,MAKE UP FOR LlFE conducted global makeup lectures in over 20 cities, fromDubai, Hong Kong, to Nanning and Shanghai, rapidly advancing itsinternational paces.

Era 3.0

Brand Revamp, Global Deployment

2018 the trademark "MAKE UP FOR LIFE" was fully upgraded to the new one"ARTMISS" and registered globally.

In December 2018, ARTMISS launched its new retail boundary-less sharedeconomy mode, entering the social retail market. The brand signed makeupinfluencers Xiangxiang, who has millions of followers, and celebrity makeupartist Qi Yacun as ARTMISS brand ambassadors.

2019 ARTMISS initiated global franchise opportunities, marking a new era inthe brand's global strategy.

2019 ARTMISS released its mid-to-high-end skincare makeup series, pioneeringthe "Beauty+ Health" luxury skincare concept, redefining new beauty trends.

Brand Revamp, Global Deployment

Era 4.0

Brand Revamp, Global Deployment

Brand Revamp, Global Deployment

In February 2020, ARTMiSS launched a comprehensive 5G newmedia strategy, recruiting thousands of streamers, creating a matrixof [short videos marketing, live streaming selling, and communityconversion,aligning our pace to live e-commerce market.

In October 2020,ARTMISS partnered with brand stars Feifei WangLing Huang, Kary Ng, Xia Che, and Yilun Fang, with placement into15 popular shows and promoting on platforms like Douyin, Kuaishou,and Xiaohongshu, significantly boosting brand presence.

In August 2021, ARTMISS launched Signal Series for the newgenerations, specifically designed for the post-95s demographic,showcasing unique and creative makeup styles, and infusing freshenergy into the brand.

2024 focusing on brand upgrading, ARTMISS is ready for a newphase of growth...