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New product release
Release Time:
Jun 26,2025
Brand News
New product release
In November, a certain beauty brand launched a limited-edition new product, the Gold Powder cushion. Its shell design is inspired by the future aesthetics and cyber gold elements of Y3K. It also offers a dual-core option and a dual-formula detailed makeup effect, providing consumers with a variety of base makeup choices.
Offline exhibition activities
In November, a senior executive of a certain brand attended the opening ceremony of the 2024 "Beauty Invasion" first exhibition in Jiangxi Province. The exhibition, with the theme of "Beautify Yourself Again", set up multiple exhibition areas, including the flower check-in wall of Nanchang City and the display area of the iconic makeup changes of Beauty stars over the years. Its art installations and award-winning products will be on display until December 25th.
Industry Grand Ceremony
The 2024 Fashion Beauty Awards Ceremony held on November 26th, with the theme of "Inheriting Art and Enjoying Beauty", set up a beauty art exhibition. The beauty salons on site discussed hot trends such as "genderless beauty" and "minimalism", and also announced several awards including the Annual Fashion Skincare List.
Performance on the Double Eleven platform
According to statistics, the GMV growth rate of beauty products on Taobao and Tmall during the Double 11 online channel was 25.8%, accounting for 50.6% of the total on the entire platform. The sales of cosmetics on Douyin during the Double 11 shopping festival increased by 69.01% year-on-year. Among them, the sales of the skin care and makeup categories rose by 76.81% and 61.44% respectively year-on-year. The growth rate of facial makeup was 66.81%, accounting for 62.22% of the total makeup sales. The growth rate of lip makeup was 84.29%, accounting for 17.61%.
Brand ranking on Double Eleven
On a certain cat skincare category, 45 brands achieved sales of over 100 million yuan, 23 brands exceeded 200 million yuan, and 2 brands exceeded 1 billion yuan. Among them, a well-known domestic brand consistently ranked first from the first day of pre-sale until November 11th, and was among the top10 during the official sales period on Douyin. The ratio of foreign to domestic brands was 5:5, with domestic brands moving up in the ranking.
Highlights of categories on Double Eleven
In terms of skin care, the sales of medical dressings increased by 593.08% year-on-year. Under the category of facial skin care, care sets were selling well, with a sales share of 28.55%. In terms of makeup and perfume, the growth rate of facial makeup was 66.81%, and that of lip makeup was 84.29%.
Strengthened supervision
On November 28th, the National Medical Products Administration issued a notice stating that 40 batches of cosmetics did not meet the regulations, among which 33 batches were sunscreen products and 2 batches were infant and toddler skin care products.
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