"Beauty" Month Barometer | Insights into Industry Trends from Industry Dynamics


Release Time:

Jun 26,2025

In November, the relevant departments updated the latest policies and documents on the filing of beauty chief physicians in each province for 2024, clarifying the approved specialties and filing conditions for beauty chief physicians.

Beauty Industry News

Policy norms

In November, the relevant departments updated the latest policies and documents on the filing of beauty chief physicians in each province for 2024, clarifying the approved specialties and filing conditions for beauty chief physicians.

The exhibition is held

From November 28th to 30th, the third Wanmeijing · Grand Medical Aesthetics Expo of China International Beauty Expo was held at the Shenzhen Convention and Exhibition Center. The chairman of a brand's full-service agency delivered a speech titled "Breaking the Circle and Monetizing through All-Domain Marketing". At the same time, the 25th Wuhan Beauty Expo also grandly opened at the Wuhan International Convention and Exhibition Center, gathering over a thousand beauty brands.

Industry trend

The chain beauty conference of a certain group was held on November 29th. It was pointed out at the conference that in 2024, the number of beauty users on the certain group platform increased by more than 30%, the total number of net new stores in the entire industry exceeded 120,000, and the store closure rate decreased by 43% year-on-year. Moreover, new tracks such as technological skin care, hair care and head therapy, and body slimming emerged in the field of life beauty. At the same time, Two brand-new demand scenarios, social beauty and professional light beauty, have rapidly increased in the proportion of "consumption motives".

 

 


Related Blog


New product release

In November, a certain beauty brand launched a limited-edition new product, the Gold Powder cushion. Its shell design is inspired by the future aesthetics and cyber gold elements of Y3K. It also offers a dual-core option and a dual-formula detailed makeup effect, providing consumers with a variety of base makeup choices.

Jun 26,2025

"Us" monthly financial report

On May 30th, Ulta Beauty, the largest beauty retailer in the United States, released its Q1 financial report for fiscal year 2024. Data shows that in the first quarter, Ulta's net sales reached 2.725 billion US dollars (approximately 19.732 billion yuan), representing a year-on-year increase of 3.5%. Ulta stated that the growth in net sales was mainly attributed to the increase in comparable sales, contributions from new stores, and growth in other revenues.

Jun 26,2025

Beauty Industry Insights: Insights into Industry Development through Data

The Beijing Municipal Drug Administration has released the "Q&A on Common Questions regarding the Filing of Ordinary Cosmetics (Issue 31)", providing answers to a series of questions related to the filing of children's cosmetics.

Jun 26,2025