"Beauty" Month Barometer | Insights into Industry Trends from Industry Dynamics
Release Time:
Jun 26,2025
Beauty Industry News
Policy norms
In November, the relevant departments updated the latest policies and documents on the filing of beauty chief physicians in each province for 2024, clarifying the approved specialties and filing conditions for beauty chief physicians.
The exhibition is held
From November 28th to 30th, the third Wanmeijing · Grand Medical Aesthetics Expo of China International Beauty Expo was held at the Shenzhen Convention and Exhibition Center. The chairman of a brand's full-service agency delivered a speech titled "Breaking the Circle and Monetizing through All-Domain Marketing". At the same time, the 25th Wuhan Beauty Expo also grandly opened at the Wuhan International Convention and Exhibition Center, gathering over a thousand beauty brands.
Industry trend
The chain beauty conference of a certain group was held on November 29th. It was pointed out at the conference that in 2024, the number of beauty users on the certain group platform increased by more than 30%, the total number of net new stores in the entire industry exceeded 120,000, and the store closure rate decreased by 43% year-on-year. Moreover, new tracks such as technological skin care, hair care and head therapy, and body slimming emerged in the field of life beauty. At the same time, Two brand-new demand scenarios, social beauty and professional light beauty, have rapidly increased in the proportion of "consumption motives".
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